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TestFest

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Get the latest updates from TestFest via our latest Social Marketing Release from Wednesday and Tuesday.





The evaluation process for the Canadian Car of the Year Awards (CCOTY) is based on "real-world" back-to-back testing so that the results have relevance for consumers.

In other words, the rigorous testing program includes "real world" driving on public roads – exactly where consumers drive - so that the test, and vote, results are relevant to potential car and truck buyers.

Every member of a test team compares each vehicle in its class, back-to-back, on the same roads, under the same conditions to ensure objective evaluation.

Team members use a detailed rating form, comprising 21 separate evaluation parameters that include acceleration, braking, vehicle dynamics, maneuverability, even off-road capability, where applicable. Each parameter is rated using a prescribed 0 – 10 rating scale.

Every detail, from safety features to cargo capacity, is thoroughly scrutinized, discussed, and individually rated by secret ballot.

Those ballots are then tabulated by the international accounting firm KPMG. The results are kept confidential -- even from AJAC -- until the awards press conferences wherein the category and overall winners are announced.


Photos from past TestFest events:

       
       
       

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